Missional Marketing
HOW IT WORKS2017-12-22T07:11:32-07:00


No matter what website setup your church currently has, we can help with Landing Pages. This page describes how the domain names are structured. There are 4 options.

Option 1: Subdomain on our landing page platform

The first option is to set up a subdomain with our landing page platform. For Felt Needs Landing Pages, this is the fastest and cheapest option, as we have an extensive library of templates that we have developed, that can be rebranded for your church. This option works great for landing pages for online campaigns because changes can be made quickly on the fly to match new ads. This option also allows for very fast deployment, as there is not a lot of technical work required from the development team. These pages have a very fast load time.
Sample URL:
 sample landing page 1

Option 2: Subdomain on newly created WordPress site

This option means setting up a subdomain and using WordPress. This option will require more custom web development work, so will be costlier than Option 1. This works great for Felt Needs SEO Content when it is impractical to work in a churches domain and when the church wants to develop a lot of Felt Needs content that is highly customized (as opposed to choosing from our Library).

Sample URL:

sample landing page 1

Option 3: Subdirectory on churches domain

This approach entails adding custom landing pages directly onto a church’s domain. Again, this is a highly customized option, that will require increased levels of web development, and is, therefore, costlier to Option 1.  This option works great for Felt Needs SEO Content when a church wants customized content in their main domain.

Sample URL:

landing page sample url

Option 4: Subdomain on a Missional Marketing domain

This option uses a missionalmarketing landing page platform and domain (www.churchmissional.com). This approach works best for very small churches who are running one-time campaigns and simply need a quick landing page for that purpose.

Sample URL:

landing page url sample 2

There are a number of details that are common to all our approaches to creating Landing Pages. We will need to know:
  1. The URL of your church’s main domain.
  2. The purpose and call-to-action of the Landing Page.
  3. The email address of your staff member that is to receive form notifications.
  4. Description of the advertising campaign(s) it will be used for.
Things that make it impractical to work in a church’s domain:
  • When they are concerned about giving a login to a 3rd party agency.
  • When their Content Management System is devoid of SEO tools.
  • When their Content Management System requires specialized coding knowledge.
  • When they are planning a complete rebuild of their website.

Additional Information

Adding landing pages to your site will require some alteration of your DNS settings,  and the setting up of a CNAME. You can find instructions on how to do this below.

CNAME Instructions